Grants of Website Development, Social Media Strategy &
Digital Marketing Expertise
Every year, the Franklin Legacy Fund identifies non-profits that would benefit from the services of it's Digital Media Manager, Maren Elwood. These grants include the development of engaging websites; the integration of a robust social media landscape; and the designing of online marketing plans from which to support their vision and mission goals. These grants include the following various types of digital expertise.
WEBSITE DEVELOPMENT: We work with our non-profits to ensure their website is designed to appeal across many screen platforms and is optimized for mobile use. The website development process takes between 6 to 12 months and includes domain acquisition, hosting selection and development, SEO and Google dashboard implementation.
DIGITAL MEDIA MARKETING: After website and social media assets are fully developed and integrated, we work with our non-profits to design an annual digital media marketing plan. This plan is designed to meet annual fundraising goals and overall communication strategy for each organization.
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SOCIAL MEDIA STRATEGY DEVELOPMENT: We consult with our non-profits to decide which social media channels are a fit for their vision and mission. Then, we use Google tools to design a social media landscape from which to communicate with key stakeholder groups.
DIGITAL OPERATIONS MANUAL: At the end of our digital consulting, we provide each non-profit with training to manage their own website and social media marketing plan. An operations manual is developed to make this process easy to manage.
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2018 Digital Grant Recipients
Restorative Justice Partners Inc. (RJP), our second Sustainability Recipient (Jan. 2017), brings victims, offenders, families and other key stakeholders together in a process to help offenders understand the implications of their actions and provide the victim a voice in the restitution. In a restorative justice process, the person who has done harm takes responsibility for their actions and the person who has been harmed can take a central role in the process.
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Gathering Place for Women is a non-profit charitable organization that provides services primarily to homeless women on the Monterey Peninsula. It operates a service center and a weekly hot luncheon program.
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2017 Digital Grant Recipients
Susan Rosen
SpectorDance Marina spectordance.org SpectorDance is a unique organization, as the repertoire is aesthetically beautiful as well as meaningful and a unique forum for social and historical commentary. The school is an experience I wish every child could have. |
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